Strategic portfolio segmentation
We help you to map your accounts according to their strategic relevance for your success.
In growth portfolio with many accounts sooner or later everyone realises that it is not possible to provide the same sales services to every client, likewise not every client has the same potential for growing.
Using a proven methodology we help you to:
- Identify the subset of customers that are more likely to support your profitable growth.
- Chart your proposition and identify alternative levels of service.
- Map your accounts according to specific criteria that will be previously agreed with the management.
- Analyse the outcome and recommend and necessary alteration.
Often a good segmentation is the starting point for a successful restructure of the sales and marketing organization.